ABOUT ME

As a dedicated and passionate creative director and designer, I am driven by an intrinsic need to create. Whether it takes the form of a print viewbook utilizing specialty inks and papers, to multi-channel ad campaigns incorporating video and animation, my comfort and confidence in finding creative, effective, and award-winning solutions to any communication challenge has been a consistent trait of my career.

 

Over my twenty years of working as a professional in the industry, I have made it a point to develop skills in a myriad of visual communication mediums. Not only has the diversity of projects fed my innate hunger for ideation, it has allowed me to strengthen my foundational understanding of visual communication, branding, storytelling, and message consistency. I apply these principles to ever project I undertake, and look to instill their importance in the teams I work with.

 

I believe effective visual communications is a marriage of art and application. It is paramount that the medium conveys the intended message to the audience, doing so with a level of emotional impact and resonance. It is this effective balance, between information structure and resulting behavior, that I am always striving to achieve. 

 

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